Digital Marketing, eBooks

How to buy and read eBooks from Smashwords

English: A variety of laptops, smartphones, ta...
English: A variety of laptops, smartphones, tablets and ebook readers arranged. (Photo credit: Wikipedia)

A few of my readers have been confused about how to purchase and read eBooks from Smashwords, and I can understand why. How can you know which book format to choose if you don’t know that your Kindle reads .mobi files? One aspect of eBook marketing that I believe Smashwords has failed to recognize is that not all readers are as familiar with our publishing jargon as we publishers are. So, I’ve decided to provide my readers with a quick Smashwords buying guide to help you download and read mine and other indie books with as little frustration as possible.

Formats

The first thing you need to know when downloading eBooks from Smashwords is what format your particular device uses. Of course, you can choose to read online, but a dedicated eReader often offers a more seamless reading experience. The following are a few eBook formats that are available for most Smashwords books. I have listed each of them with their corresponding device/app. Continue reading “How to buy and read eBooks from Smashwords”

Digital Marketing, Novel Writing, Publishing

Writing is your business: justify the investment

BLACK BALLOON SALESMAN ON SOUTH SIDE CHICAGO'S...
Zemanta offered this image up in response to my blog post. I love it! Could anything (even writing) be more fanciful than selling balloons on the street? How is that somehow more acceptable than investing in a writing business? | BALLOON SALESMAN ON SOUTH SIDE CHICAGO’S 47TH STREET MANY OF THE CITY’S BLACK BUSINESS OWNERS STARTED WITH… – NARA – 556217 (Photo and description credit: Wikipedia)

Did you know 50 to 70 percent of small businesses fail within the first 18 months? I am curious as to how that statistic stacks up in the entrepreneurwriter world. How many would-be writers give up within the first 18 months?

Have you ever considered taking time off work to write? Did you then decide not to because you couldn’t “afford it?” How do you justify the time spent on an activity that may or may not pay out in the long term? Well, let me ask you this: How do most small business owners justify the time and expense sunk into the more than half a million small businesses opened in the U.S. each year? When you consider the odds, how can anyone believe they can afford to open a small business? Continue reading “Writing is your business: justify the investment”