Has this ever happened to you? You find an interesting recipe or craft project on Pinterest that you want to check out only to click through and find the blog post is missing one or more essential elements required for you to actually be able to bake the goody or make the craft yourself. Or maybe everything is there, but it’s so disorganized, you immediately give up figuring it out and move on. You return to Pinterest without repinning the post. And that blogger just lost an excellent opportunity to see her blog post “go viral.”
If you’re like me, it probably only takes you a few seconds to look over a blog post and decide if you want to repin it. A few minutes ago, I found a blog post on making a “relax bottle” (aka “mind jar“) for counting down a child’s timeout minutes. I love the idea, the pictures are great… but I got to the blog post and couldn’t immediately figure out if the bottles are made using supplies I might already have on hand. And, where are the instructions? There are tons of great pictures, but the how-to part is all over the place. I still wanted to do this project, but I had to go look elsewhere for better instructions.
You don’t want this to happen to your next DIY blog post. So, here are my top 4 tips for writing an instructional blog post that will not disappoint your Pinterest followers:
- Include a list of ingredients or required supplies: Put it in list format (bullet points are great!) and include a heading identifying the list. The heading should specifically say, “Ingredients” for a recipe, or “Supplies” for a craft project. Do not skip this step. Whenever I consider embarking on a DIY project, one of the deciding factors is usually whether or not I have the supplies on hand or if I’m going to have to make a trip to the store. I only hit the grocery store about once a month, so this is a big deal for me. And I bet I’m not alone.
- Include step-by-step instructions: If you’re sharing a borrowed recipe or craft instructions, then by all means, link to the original source. But you should also include instructions on your blog post to save your readers from having to click through to another blog to find what they’re looking for. You don’t want your readers to have to leave your blog right away anyway, right? I recommend that you number your instructions, just like I’ve numbered my four tips here, so they stand out from the rest of your text. You want your reader to be able to scan the blog post and immediately find the instructions without having to search for them.
- Include links to where readers can purchase supplies, especially if some of those supplies may be difficult to find. These links also help when there may be confusion as to the exact product you’re using. (i.e. washing soda as opposed to baking soda when making homemade laundry detergent.)
- Include a pinworthy image that will make your blog readers want to Pin your post. After all, it’s the pictures that get pinned, not the instructions. A pinworthy image can sometimes be enough to get your post repinned without the pinner ever leaving Pinterest.
Pinterest is an internet marketer’s dream. If you follow these steps when blogging about your favorite recipe or DIY project, you’re sure to get a ton of pins (and repins.) So blog away, and don’t forget to Pin your own posts!
Do you have any recommendations to add to my list above? If so, please comment below.
- Top 5 Tips for Better Blog Post Titles (theworkathomewife.com)
- 4 Ways to Use Keywords and Put Your Blog Traffic on Rocket Fuel (bloggingtips.com)
- Don’t Hate Me Because I’m a Multitasker (blogher.com)
- The Correct Way To Share (kaitnolan.com)
- Pinterest, A Penny Saver [Budget Stylista] (collegecandy.com)
- Pinteresting! (apairofshoesforeveryday.wordpress.com)
- How to Embed Pins from Pinterest into a Blog Post (mommiespointofview.blogspot.com)
- Ask an Expert: Does the Length of Your Blog Post Really Matter? (blogs.constantcontact.com)
- Pinterest Plug-In Lets You Track Pins From WordPress (socialplusone.wordpress.com)
- Pin Pricked: A Cautionary Tale About the Dark Side of Pinterest (blogher.com)
- Auto-post images from WordPress to Pinterest with this handy plugin [Invites] (thenextweb.com)
- 5 Pinterest Tools I Love (newspapergrl.com)
- Mason Madness! (myhomelifemag.wordpress.com)
- 6 Tips for Using Pinterest for Business (socialmediaexaminer.com)
- A Pinteresting Party (inspiredbyfamilymag.com)
- Pinterest For Business: Doing It The Right Way (howtospoter.com)
- 5 Common Misconceptions about Marketing on Pinterest (saleschase.com)